SecretarIA · The product

SecretarIA: the AI virtual receptionist that never stops.

Answers inquiries over WhatsApp, books appointments, follows up. In your brand's voice. Four levels, from basic FAQ to clinical triage with voice.

Why an AI assistant

Your time doesn't scale. Customer service does.

Handling every initial inquiry takes time. WhatsApp fills up with "can I book an appointment?", "what do I need to bring?", "how much does it cost?". Calls you can't answer while you're with someone. Messages you reply to at night or the next day. And in the meantime, the client waits — or goes somewhere else.

SecretarIA is the assistant your practice or studio needs but can't hire full-time. It responds 24/7 over WhatsApp in your brand's voice, books appointments, and follows up. And it learns from real conversations to respond better over time.

Four levels

Start where it makes sense for you.

Each level includes everything in the one before it. If you're not yet responding online, start at Level 1. If you want the assistant to be strategic from day one, we go straight to Level 3.

Level 1 · Basic

To start responding 24/7.

Your FAQ automated over WhatsApp.

  • Answers common questions (hours, location, prices, what to bring)
  • Automatic appointment confirmations
  • Scheduled reminders (1 day before, 1 hour before)
Let's talk →
Level 3 · Advanced

Triage and follow-up.

Everything in Intermediate + integration with your system.

  • Symptom triage (medicine) or lead qualification (other fields)
  • Automatic post-appointment follow-up
  • Connection with medical records or CRM
  • Reports and metrics
Let's talk →
Coming soon Level 4 · Voice

The assistant that speaks.

Everything in Advanced + voice conversations.

  • Incoming calls handled by natural voice
  • Smooth two-way conversation (no menus)
  • Automatic transcription and summary in your CRM
Join the pilot →

Each level is quoted based on scope, integrations, and conversation volume. We go through the details in the first conversation.

How it works

Your client writes. SecretarIA does the rest.

Your client sends a WhatsApp message as usual. SecretarIA receives it, understands what they need, and responds in your brand's voice. If the query needs a human, it escalates with context. If it needs booking, it books. If it needs follow-up, it remembers. All in seconds, at any time.

It learns from real conversations: each week, anything it didn't know how to answer is reviewed with you to improve. It's not magic, it's iterative work — but the client experiences it as magic.

Who it's for

Built for professionals with a high volume of initial inquiries.

Any professional who receives repetitive inquiries can use SecretarIA. The most common cases:

If you receive 10+ initial inquiries a day and many are repetitive, SecretarIA makes sense for you.

Are you a doctor?

Add SecretarIA to the complete pack.

If you want SecretarIA together with an institutional landing page, digital scheduler, medical records, and all the pieces integrated for your practice, the Medical Pack includes SecretarIA at the level matching your pack (Basic, Intermediate, or Advanced) in a single project.

Explore the Medical Pack
The process

From the first chat to the first message answered.

  1. 01

    First conversation

    We understand what queries you receive today, what you do, and what tone you want your assistant to have. Closed proposal with recommended level and scope.

  2. 02

    Setup and configuration

    We load your FAQ, define the tone, integrate WhatsApp Business API, connect calendar / CRM if it applies.

  3. 03

    Training and testing

    Depending on the level. The assistant learns from real conversations (shadow mode) and you validate each response before going live.

  4. 04

    Go live

    Activated in production. In the first weeks we review conversations closely to adjust anything that needs it.

Frequently asked questions

What people ask us most.

Does it sound like a robot or like a person?

It sounds the way you want — formal, casual, warm, technical. During setup we define the vocabulary and message style, and the assistant adopts it. Most end clients can't tell the difference from a person in the first messages.

Do my clients know it's AI?

That's your call. The most transparent approach is to say so in the first message ('I'm the virtual assistant for [your name]'). Some clients prefer to keep it invisible. Both approaches work — we decide together.

What if it says something wrong?

You have full control. Every conversation is recorded, you can review it and correct anything you didn't like. The assistant learns from feedback. In the first weeks we do a weekly review with you to fine-tune tone and responses.

Does it work with sensitive data (medical)?

It does, with considerations. Conversations are processed via enterprise AI models — the chat content passes through LLM provider servers, which at our tier do not use that data to train their models. Sensitive information (detailed medical records, identification data) stays in your system, not in the chat. At Level 3, queries requiring access to that info are handled with temporary tokens. We go through the details in setup based on your field and applicable regulations.

What languages does it support?

Spanish (Rioplatense, neutral, or Peninsular depending on your brand) and English. Other languages are evaluated in the conversation — it's technically possible, but requires specific training.

When does each level make sense?

Level 1 if you're not yet responding online and want to start. Level 2 is the sweet spot for most — it handles queries and books appointments. Level 3 when you already have a system (CRM, medical records) and want the assistant to be strategic. Level 4 (Voice) is for high-volume flows where voice adds value — but it's still in development.

How much does it cost?

Each level is quoted based on integrations and conversation volume. In the first conversation we put together a closed proposal — no commitment.

Shall we build your SecretarIA?

Tell us what you do and how many initial inquiries you receive per week. We'll get back to you with the right level and why.

hola@js80.studio